At Setmixer, we’re bringing live recordings back.
Our mission is to make sure no live show is ever lost.
So we capture the raw energy and talent of live performances in studio-quality audio.
We call it a setmix: a high-quality recording of a show, just as it happened - unpolished, intimate, and real.
Setmixer was founded by Pascal de Mul, who grew up immersed in music and later worked at Spotify.
For decades, fans swapped recordings in record stores, at shows, and through handwritten lists. That culture kept legendary performances alive.
But over time, those recordings disappeared. By 2020, all that was left were shaky phone videos and the occasional official release. The magic was getting lost.
So we built a way to bring it back.
Our principles
We came up with three core principles that have defined everything we do from day one:
1
Artist-First
Music starts with the artist. So do we. Nothing gets shared, sold, or streamed unless the artist says so.
2
Access to all
Whether an artist has two fans or twenty thousand, we’re here for you.
3
To us, innovation means building systems that include everyone: artists, venues, and promoters. Our revenue sharing model reflects that.
Our principles in action
What this looks like in real life
Artists keep 70% of every sale, more than any label.
We split revenue of multitrack sales 50/50 with our partners: the venue, promoter, or festival.
When fans buy a setmix, the venue and promoter earn 10% of the sale.
There are no upfront costs. No platform fees. No installation costs for venues.
Artists and venue owners don’t need to do anything on the night.
Once our recorder is installed, every show is automatically captured in studio quality (24bit/48kHz).
Recordings are uploaded and ready to use within 12 hours of the show.
No additional work is needed from venues after install, or from artists after the gig.
It adds income - without interfering with what already works.
It builds new relationships with fans.
Setmixer in numbers
7,000+ live sets recorded and counting
2,700 artists on the platform with a 73% conversion rate
1,000 sets recorded on average every month
34 hours of live music captured daily
12-hour turnaround with studio-quality multitrack mixes delivered by the next morning
70% revenue goes to the artist, more than any label
50/50 revenue split with venues, promoters, and festivals on multitracks sales
10% goes to venues on every fan purchase
Powered by Setmixer’s proprietary mixing and mastering technology, engineered and iterated across thousands of gigs
3 years of live testing with tech refined by artists and engineers
4.8 stars artist satisfaction ★★★★★
For the artists.
For the venues.
For the fans.
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