Music manager Alex Pareas joins as COO

Thursday, 1 September 2022

We are thrilled to announce that Alex Pareas, the former venue manager of legendary Cuban club Floridita in Wardour Street, Soho, London, has joined Setmixer to take charge of our operations.

Alex’s has a background that spans almost all aspects of music. He’s managed the music at legendary venue Floridita (now 100 Wardour Street) for D&D; he’s managed operations for the C-Burn background music system; and he founded and ran Medusa artist management.

He will be focusing on organising all operational aspects with venues and festivals, ensuring that we smoothly grow from our current 10 venues to 100, 1,000 and 10,000 venues in no time. You can contact Alex and his team at or by tapping the chat button below.