Our story
At Setmixer, we’re bringing live recordings back.
Our mission is to make sure no live show is ever lost.
So we capture the raw energy and talent of live performances in studio-quality audio.
We call it a setmix: a high-quality recording of a show, just as it happened - unpolished, intimate, and real.
Setmixer was founded by Pascal de Mul, who grew up immersed in music and later worked at Spotify.
For decades, fans swapped recordings in record stores, at shows, and through handwritten lists. That culture kept legendary performances alive.
But over time, those recordings disappeared. By 2020, all that was left were shaky phone videos and the occasional official release. The magic was getting lost.
So we built a way to bring it back.
Our principles
We came up with three core principles that have defined everything we do from day one:
1
Artist-First
Music starts with the artist. So do we. Nothing gets shared, sold, or streamed unless the artist says so.
2
Access to all
Whether an artist has two fans or twenty thousand, we’re here for you.
3
Inclusive innovation
To us, innovation means building systems that include everyone: artists, venues, and promoters. Our revenue sharing model reflects that.
Our principles in action
What this looks like in numbers
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70% of the earnings from fan sales go to the artist, more than any label.
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10,000 live sets recorded and counting.
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3,390 artists on the platform.
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90.16% of artists that we record obtain their recording (and we're hunting for the others).
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1,200 full sets recorded every month.
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34 hours of live music captured every 24 hours.
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12-hour turnaround with studio-quality mixes delivered by the next morning.
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24bit/48kHz is our recording standard. Better than CD quality.
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50% of the revenue from multitrack sales go to the venue, promoter or festival.
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10% of every fan purchase goes to venue, promoter or festival.
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£0 upfront costs. No platform fees. No installation costs.
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Powered by Setmixer’s proprietary mixing and mastering technology, engineered and iterated across thousands of gigs.
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3 years of live testing with tech refined by artists and engineers.
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4.8 stars artist satisfaction ★★★★★
Setmixer adds income and builds connections with fans, without interfering with what already works.
Our team
Alex
COO
Alexander
Artist relations
Ben
Venue relations
Charles
Python development
Charlie
Venue relations
David
Finance
Diana
Artist relations
Dmytro
Backend development
Grazia
Marketing
Jack
Audio research
Kay
Artist relations
Laura
Social Media
Matteo
DevOps and audio research
Nils
Audio research
Pascal
Founder & CEO
Pawel
Front-end development
